Indian direct-to-consumer design and lifestyle brand DailyObjects has announced a successful funding round, securing $10 million in Series B funding. The investment was led by a group of international investors, including Green House Capital and existing investor Ronnie Screwvala’s Unilazer Ventures.
DailyObjects, founded in 2012, offers a wide range of customizable lifestyle products including phone cases, laptop sleeves, bags, and more. The brand has quickly gained popularity for its unique designs and high-quality products, appealing to a younger demographic of consumers looking for personalized and stylish accessories.
With this new funding, DailyObjects plans to expand its product offerings and accelerate its growth in the Indian market. The brand aims to enhance its digital presence and customer engagement, as well as strengthen its distribution network to reach a broader audience.
Speaking about the investment, DailyObjects co-founder Pankaj Garg expressed gratitude for the support from investors and emphasized the brand’s commitment to providing innovative and trendy lifestyle products to its customers. He highlighted the importance of customization and personalization in today’s consumer market, and how DailyObjects aims to cater to these preferences with its diverse product range.
The funding round comes at a time when the direct-to-consumer market in India is experiencing rapid growth, with more brands focusing on digital channels and personalized experiences. DailyObjects’ successful Series B funding demonstrates investor confidence in the brand’s potential for further expansion and success in the competitive retail market.
Overall, DailyObjects’ $10 million funding round will enable the brand to continue its journey of offering trendy and customizable lifestyle products to consumers, while enhancing its digital presence and distribution network to reach a wider audience in the Indian market.
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