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Puma and Mattel collaborate on new Hot Wheels lifestyle collections – Licensing.biz


Puma and Mattel have recently announced their collaboration on a new line of Hot Wheels lifestyle collections. The partnership will bring together Puma’s expertise in athletic and lifestyle wear with Mattel’s iconic Hot Wheels brand, known for its high-speed toy cars. The new collection is set to combine the classic Hot Wheels designs with Puma’s innovative and stylish footwear and apparel.

The collaboration is a part of Puma’s ongoing efforts to partner with popular and influential brands to create unique and exciting products for their customers. By teaming up with Mattel and Hot Wheels, Puma aims to tap into the nostalgia and excitement surrounding the beloved toy cars, appealing to fans of all ages.

The Hot Wheels lifestyle collection will feature a range of Puma footwear, apparel, and accessories inspired by the vibrant colors and high-octane energy of the Hot Wheels brand. The designs are expected to capture the playful and adventurous spirit of Hot Wheels while offering the high-quality and performance that Puma is known for.

Both Puma and Mattel are excited about the collaboration and believe that it will be a successful partnership that will resonate with consumers around the world. The Hot Wheels lifestyle collections are set to be released in the near future, giving fans and collectors the opportunity to own a piece of this unique collaboration.

Overall, the collaboration between Puma and Mattel on the Hot Wheels lifestyle collections is expected to be a hit among fans of both brands. With the combination of Puma’s stylish designs and Mattel’s iconic Hot Wheels brand, the collection is sure to be a must-have for anyone looking to add a touch of speed and style to their wardrobe.

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