The Detroit Pistons have announced a new partnership with the sneaker resale brand StockX as their jersey patch sponsor. The deal, which was confirmed by both the Pistons and StockX, marks the first time a sneaker resale brand has partnered with an NBA team in this capacity.
StockX, known for its online platform that allows users to buy and sell sneakers and other streetwear items, will now have its logo prominently displayed on the Pistons’ jerseys during games. The partnership is part of a growing trend in the sports world of teams partnering with non-traditional sponsors to generate additional revenue.
The Pistons’ Chief Business Officer Mike Zavodsky expressed enthusiasm for the partnership, stating that the team is excited to work with StockX and believes that the collaboration will be mutually beneficial. Similarly, StockX’s Chief Marketing Officer Deena Bahri highlighted the company’s commitment to innovation and expressed excitement at the opportunity to align with a historic NBA team like the Pistons.
The NBA first introduced jersey sponsorships in 2017 as a way for teams to generate additional revenue, and since then, partnerships with a wide range of brands have emerged. The Pistons’ deal with StockX is a notable example of the league continuing to explore unique sponsorship opportunities.
Fans of the Pistons and sneaker enthusiasts alike are eagerly anticipating the debut of the team’s jerseys featuring the StockX logo. The partnership between the two brands is sure to draw attention both on and off the court, further solidifying StockX’s presence in the sports industry.
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