Presidential campaigns are heavily focused on key swing states, with Pennsylvania, Michigan, Wisconsin, and Georgia receiving the bulk of campaign ad dollars. Democrats and Republicans are targeting these states to define Kamala Harris and sway undecided voters, with negative and contrast ads dominating the airwaves. Former President Donald Trump’s campaign has focused almost exclusively on negative ads, while Harris’ campaign is mixing positive and negative spots to introduce her to voters. The shift in spending from 2020 also reflects a more concentrated effort in fewer battleground states, with less emphasis on traditional swing states like Florida. Democrats are outspending Republicans in ad spending this month, with Pennsylvania being the top recipient of campaign funds. The trend in spending and ad content shows a close race, with both campaigns recognizing the importance of winning key states rather than running up the score. Overall, the emphasis is on defining Harris and targeting specific states crucial to winning the presidency.
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Massive amounts of advertising money directed towards shaping Harris’s image in key battleground states in the ‘blue wall’
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