The NFL recently signed a $111 billion media rights deal that includes an out clause for all media partners after the 2028-29 season, except for Disney. This could potentially lead to a complete reshuffle of the media landscape after the 2029 Super Bowl. With the rise of streaming services like Disney+, Netflix, Google, Apple, and Amazon, the NFL may consider moving some Sunday afternoon games away from broadcast TV. Legacy media executives are already brainstorming ways to compete for NFL games against tech giants in 2029, with ideas ranging from incremental changes to radical shifts, such as replacing Sunday Ticket with a college model. While NFL games continue to dominate TV ratings, it is important for the league to consider how to leverage both broadcast networks and streaming services to maximize revenue. The NFL has already partnered with tech giants like YouTube, Netflix, and Amazon, and continues to explore new opportunities for broadcasting games. The structure of the NFL media rights is a significant decision in the American media industry, and will impact the industry’s future for the next five years.
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TV executives are panicking about the future of the NFL in 2029.
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