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Amica Mutual Insurance partners with Celtics for new jersey patch deal – CBS Boston


The Boston Celtics have recently announced a new partnership with Amica Mutual Insurance that will see the insurance company’s logo featured on the team’s jerseys. The partnership was first reported by CBS Boston and has been met with excitement from fans and team officials alike.

The new jersey patch partnership with Amica Mutual Insurance is part of a growing trend in the NBA where teams are seeking additional revenue streams by partnering with companies to feature their logos on uniforms. The Celtics are following in the footsteps of other NBA teams like the Golden State Warriors and the Cleveland Cavaliers who have already secured similar partnerships.

Amica Mutual Insurance, a Rhode Island-based insurance company, is no stranger to sports partnerships as they have previously sponsored the New England Patriots. The Celtics partnership is seen as another way for the company to increase their visibility and reach a wider audience.

Celtics fans can expect to see the Amica Mutual Insurance logo displayed prominently on the team’s jerseys during games. The partnership will also include other marketing opportunities for the company, such as in-arena signage, digital and social media activations, and community engagement initiatives.

Overall, the new partnership between the Boston Celtics and Amica Mutual Insurance represents a mutually beneficial relationship that will help both parties increase their brand exposure and reach new audiences. Fans can look forward to seeing the new jersey patch in action during the upcoming NBA season.

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Photo credit news.google.com

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