The Boston Celtics have announced a new partnership with Amica, an insurance company, for a jersey patch for the upcoming season. This marks the first time the Celtics have included a sponsor patch on their jerseys, following the trend of many other NBA teams who have entered into similar partnerships.
The partnership with Amica is a significant move for the Celtics, as they have long been known for their traditional jerseys without any advertising. The decision to include a jersey patch shows the team’s willingness to adapt to the changing landscape of sports marketing and sponsorship opportunities.
Amica, founded in 1907, is based in Rhode Island and is one of the oldest mutual insurers in the country. The partnership with the Celtics will provide them with increased visibility and exposure to a wide audience of sports fans.
While some fans may be disappointed to see a sponsor patch on the iconic Celtics jerseys, the team and Amica are both excited about the new partnership. Celtics President Rich Gotham expressed his enthusiasm for the collaboration, stating that Amica shares the team’s commitment to excellence and community involvement.
The jersey patch will be prominently displayed on the Celtics’ jerseys for all games during the upcoming season. This partnership with Amica represents a new era for the Celtics in terms of marketing and branding opportunities.
Overall, the partnership between the Boston Celtics and Amica for a jersey patch is a significant development for both organizations. It will provide the Celtics with new revenue streams and marketing opportunities, while also giving Amica increased visibility and exposure in the sports world. Fans can expect to see the new jersey patch on the Celtics’ uniforms when the season kicks off.
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