The wedding invitation industry is experiencing a shift towards digital invitations as couples seek convenience, cost-efficiency, and sustainability. The pandemic caused a surge in demand for digital invitations, with nearly 90% of orders being for digital cards during lockdowns. However, despite the dominance of digital invitations, printed cards are making a comeback for sentimental reasons.
Some couples appreciate the simplicity and personal touch that digital invitations offer, while others value the emotional connection of holding a physical card. Businesses like Chintamani Cards and Radha Krishna Cards have adapted to the changing market by offering both digital and printed options to cater to different customer preferences.
In 2024, the wedding invitation market reflects a hybrid trend, with digital cards accounting for 70% of orders while printed cards are still significant for sentimental purposes. Businesses like Krushana Cards have embraced this hybrid approach, offering customers a blend of tradition and innovation.
Customers are seeking minimalistic, eco-friendly designs in both digital and printed formats, emphasizing contemporary values. The wedding invitation industry is evolving to meet the demands of tech-savvy couples while still honoring the sentimental traditions of printed cards. The perfect alliance between digital convenience and traditional sentimentality is shaping the future of wedding invitations.
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