Merrell, a leading hiking and footwear brand, is undergoing a transformation into a lifestyle brand under the leadership of new chief product officer, Noreen Naroo-Pucci. With over three decades of experience in the industry, Naroo-Pucci is poised to help Merrell meet the growing demand for versatile footwear that seamlessly transitions from outdoor activities to everyday urban life.
The parent company, Wolverine Worldwide, announced that this strategic move into the lifestyle segment is in response to consumers seeking products that support an active, outdoor-inspired lifestyle in their daily routines. Naroo-Pucci’s expertise and passion for innovation will play a key role in creating innovative products to empower consumers.
During her time as a consultant for Merrell, the brand experienced growth and gained market share. With a focus on building strong, purposeful footwear, Naroo-Pucci is excited to work with the talented team at Merrell to continue modernizing the brand and attracting the next generation of outdoor consumers.
Naroo-Pucci’s background includes leadership roles at Mizzen + Main, Calvin Klein, and Under Armour, as well as teaching positions at top design schools. Her vision for bringing both style and functionality to everyday urban settings aligns perfectly with Merrell’s goal of becoming a lifestyle brand. The brand’s global brand president, Janice Tennant, expressed excitement about Naroo-Pucci’s arrival and her commitment to building high-performing teams to drive the brand forward.
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Photo credit thedaily.outdoorretailer.com