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A New Name for a New Jersey Sports Stadium


Sports Illustrated Tickets has partnered with the New York Red Bulls to rename their stadium in Harrison, New Jersey to “Sports Illustrated Stadium.” This marks the first stadium naming rights partnership in Sports Illustrated’s history. As part of the 13-year partnership, Sports Illustrated Tickets will also serve as the “Official Ticketing Partner” for all events at the stadium starting in 2026.

The collaboration will include all New York Red Bulls and NJ/NY Gotham FC home matches, international soccer games, youth events, concerts, watch parties, and more. The partnership will also see the implementation of blockchain-based ticketing technology provided by Sports Illustrated Tickets’ blockchain partner, Ava Labs, offering attendees a secure and efficient ticketing solution.

Attendees will also have access to the popular digital SI Fan Cover experience at all stadium events, allowing them to take home a keepsake to relive the moment and share with family and friends. Additionally, Sports Illustrated Tickets will serve as the “Official Fan Experience Partner” for the stadium with “Club SI,” offering food, beverages, live entertainment, and VIP access.

Overall, the partnership between Sports Illustrated Tickets and the New York Red Bulls marks a significant milestone in the history of Sports Illustrated, bringing a new level of fan engagement and experience to the sports stadium in Harrison.

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Photo credit nj1015.com

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