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Governor’s Office Highlights Record Wins and Nearly $1 Billion in Economic Impact in 2024 by Choose New Jersey


Choose New Jersey, the leading nonprofit business attraction organization in New Jersey, has had a record-breaking year in 2024, as highlighted in their recently released Annual Report. The organization assisted 62 companies in relocating or expanding to New Jersey, resulting in over 2,100 new and retained jobs and $987 million in economic impact. Governor Murphy praised Choose New Jersey for its role in driving economic success in the state, while Chairman Ralph LaRossa emphasized the organization’s efforts to target companies and industries that strengthen New Jersey’s economy.

In addition to opening new centers and launching a global marketing campaign, Choose New Jersey led economic missions to key global markets to highlight the state’s leadership in innovation and emerging industries. The organization’s multi-million dollar advertising campaign, “This is New Jersey,” showcased the state’s business strengths and quality of life to a global audience.

Looking ahead to 2025, Choose New Jersey aims to continue attracting and growing businesses in the state by strengthening its strategies and maintaining a strong presence at industry trade shows. With the recent addition of the New York Red Bulls to their board, the organization’s reach and ability to market the state will expand further.

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