Cracker Barrel is capitalizing on the egg prices, which have surged due to bird flu cases affecting chicken populations. Unlike Waffle House, which has implemented a 50-cent egg surcharge, Cracker Barrel is not passing the costs onto their customers. Instead, the restaurant chain is offering a rewards program where members can earn double points on all egg dishes for a limited time. This move is part of Cracker Barrel’s commitment to country hospitality and not charging extra for eggs. The rising egg prices have impacted the restaurant and grocery store prices, leading to egg theft and people renting chickens to lay eggs at home. Despite the challenges, Cracker Barrel is focusing on customer loyalty and providing a better experience for their customers.
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