Stew Leonard’s, a New Jersey supermarket, celebrated the Super Bowl with a Taylor Swift and Travis Kelce lookalike contest at their Clifton location. The event was themed “Philly Fever” in anticipation of the game between Kelce’s team, the Kansas City Chiefs, and the Philadelphia Eagles. Attendees received free hoagies and Philly cheesesteaks, with contest winners awarded a $500 gift card. The supermarket chain reported increased business due to the Eagles’ appearance in the Super Bowl, benefiting bars, restaurants, and supermarkets in the Garden State. This isn’t the first time Stew Leonard’s has held a similar event, as last year they sold Taylor Swift and Kelce-themed cupcakes for the Super Bowl weekend. The President and CEO of the supermarket, Stew Leonard Jr., expressed the importance of creating fun events for customers during the Super Bowl. The event was a hit with attendees and showcased the community spirit of celebrating together.
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