Agrovision, a global leader in premium superfruits, has announced the appointment of Jim Trahanas as Chief Technology Officer (CTO) to enhance the consumer experience and drive premiumization year-round. Trahanas brings over 16 years of experience in technology leadership and will lead the expansion of Agrovision’s technology strategy to deliver a premium consumer experience, increase predictability, and drive excellence. With a focus on leveraging data and advanced analytics, Trahanas aims to fuel global expansion and optimize the end-to-end consumer experience.
Prior to joining Agrovision, Trahanas served as Associate Partner and CTO at McKinsey & Company, where he led technology transformations across Fortune 200 companies in the Chemicals & Agriculture practice. He brings a wealth of experience in analytics and automation, which will be key in optimizing Agrovision’s processes from harvest to store shelves.
Agrovision has achieved significant milestones over the past year, including reaching unicorn status and securing over $500M in financing. Trahanas joins a strengthened leadership team committed to advancing technological capabilities and driving sustainable growth in the fresh fruit industry.
Agrovision is a consumer products company focused on delivering premium, nutrient-dense berries and cherries year-round through the Fruitist brand. The company combines cutting-edge technology, sustainable farming practices, and global distribution to inspire enjoyable and nutritious snacking worldwide. To learn more, visit www.AgrovisionCorp.com.
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