A Flamin’ Hot Cheeto shaped like the Pokémon Charizard known as “Cheetozard” was sold at auction for $87,840 through Goldin, an online auction house. The three-inch snack was mounted on a custom Pokémon card and sold for $72,000 with an additional $15,840 buyer’s premium fee. The item gained worldwide attention and bridged the fandoms of Pokémon and Cheetos. The sale generated online commentary comparing it to other unique items sold at auction, such as the banana duct-taped to a wall that sold for millions. The Cheeto was discovered and preserved by 1st & Goal Collectibles, then went viral on social media platforms. The discovery of uniquely shaped Cheetos has created a market, with snacks shaped like famous figures and logos being auctioned for thousands of dollars. The $87,840 price for Cheetozard may seem high, but similar items including a Cheeto shaped like Harambe the gorilla have sold for even higher prices in the past. Overall, the sale of Cheetozard demonstrates the rarity and appeal of unique, collectible items in the market.
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