Christie has supplied over 50 1DLP laser projectors for an immersive theatrical experience in Wuhan, China, called the Ballad of Chu. This large-scale production celebrates Jingchu culture and blends Chinese history with technology, setting a high standard for integrating projection technology into heritage-based attractions. The Mulan Everbright Town, covering 14,000sq m, features multiple performance spaces equipped with Christie laser projectors to create immersive storytelling experiences. Ke Zhou, regional manager of Hubei district for Jianye Display, praised Christie’s projectors for their high performance, colour accuracy, and reliability in delivering impactful visuals. The Ballad of Chu has been well-received for providing an educational and entertaining journey through history, showcasing the potential of advanced technology in modern cultural narratives. April Qin, Christie’s senior sales director for China, highlighted the projectors’ ability to bring realism and depth to immersive environments, setting new standards for experiential storytelling in cultural tourism. Christie and Jianye Display have collaborated to bring this extraordinary production to life and offer visitors an unforgettable cultural experience at Mulan Everbright Town.
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