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New York Red Bulls and Sports Illustrated Tickets Come Together for a Groundbreaking 13-Year Partnership and Reveal Sports Illustrated Stadium.


Sports Illustrated Tickets has announced a groundbreaking 13-year partnership with the New York Red Bulls, resulting in the renaming of the Red Bull Arena to “Sports Illustrated Stadium.” This marks the first stadium naming rights partnership in Sports Illustrated’s 70-year history. As part of the deal, Sports Illustrated Tickets will become the official ticketing partner for all events at Sports Illustrated Stadium starting in 2026, including all Red Bulls and NJ/NY Gotham FC matches.

The agreement aims to revolutionize the fan experience through blockchain ticketing and provide exclusive events and immersive opportunities to fans. Fans can expect simplified digital ticketing solutions, unique experiences, and access to the popular digital Sports Illustrated Fan Cover experience at stadium events. Club SI, an elite hospitality experience, will also be available at the stadium for fans and families to enjoy a premium event experience.

Sports Illustrated Tickets will leverage its blockchain event ticketing platform, Box Office, to enhance fan engagement and security. The partnership between Sports Illustrated and Red Bull New York will unlock opportunities for both brands across multiple properties. Sports Illustrated Tickets offers a transparent pricing model with no transaction fees and features a primary ticketing platform that offers NFT ticket solutions for events of any size around the world.

Sports Illustrated Stadium, home of the New York Red Bulls and NJ/NY Gotham FC, is a state-of-the-art facility that has hosted numerous top club and international soccer teams since its opening in 2010. The venue aims to set a new standard for live sports and entertainment in the tri-state region.

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Photo credit www.newyorkredbulls.com

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